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• Integrated Marketing
• Variable Data Printing
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Digital Services > Integrated Marketing

Integrated Marketing

An integrated marketing campaign utilizes variable data with a template message with some form of a "call-to-action". This can be achieved in the form of an email blast, printed material with a personalized URL (PURL) or both email and print combined. When the responder types in their PURL, the web site "auto fills" information about the person from the database and creates a unique 1:1 message.

The emphasis in an integrated campaign is trackable, measurable results or return on investment (ROI). Integrated campaigns produce much higher response rates than traditional broad marketing campaigns that often do not have ROI capabilities and lack the intimacy of the 1:1 campaign.

With our product we can help you build a campaign from scratch and coach you post campaign for full effectiveness of the responder database. Our clients are provided with a dashboard for easy tracking of response rates.